Our new brand – sealing our commitment to the reservoir

We are delighted to introduce our new Group brand, which unifies our family of companies in a distinctive shared identity that will continue to reflect the unique contribution of each niche business.

The united brand presents a holistic overview of Reservoir Group designed streamline and simplify our specialist integrated services offering to our customers.

Our new centrepiece logo – based on the design of an ancient ‘seal’ - is our promise to all our customers and staff to retain our shared commitment as a Group to continually challenge convention and excel in our service delivery.

The Seal is the archetype for a new set of harmonised ‘offspring’ icons that replace our diverse legacy range of logos.

Sara Macauley, our Reservoir Group Marketing Manager, says: “We are very excited about our new and original signature logo and its corresponding family. The Seal allows us to express our strategy for presenting a house of brands, which differs from the standard industry mono-brand approach – again reinforcing our commitment to being innovative in everything we do. This strategy gives power and identity to all the businesses and activities we host, while still signifying that they are all members of the same club – Reservoir Group.”

Newly-launched in the global marketplace, the Seal and its family is already blazing a trail for Reservoir Group, bringing instant recognition for the Group and all we stand for.